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Gain More Clients & Reduce Marketing Costs

“Only 20 percent of the Heineken’s campaign’s ‘ad impressions’—ads that appear on a computer or smartphone screen—were even seen by actual people.” https://www.bloomberg.com/features/2015-click-fraud/

“Procter & Gamble Co. said that its move to cut more than $100 million in digital marketing spend in the June quarter …

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Self Insurance + Reference Based Pricing = Healthcare Savings

Companies employing at least a hundred employees often consider self-insurance as a way to control medical costs but self-insurance alone is not enough. Of the many practices needed to improve quality of care and keep costs down, the most effective is replacing the discount …

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The Secret of Highly Persuasive Advisors

Being a “Trusted Advisor” Requires a Little Nudge….

A trusted business advisor does more than “answer questions,” he/she takes the initiative to communicate best practices clearly, and effectively prompts the client to action. This includes removing misperceptions and unrealistic expectations that hinder healthy growth.

CPAs, …