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Gain More Clients & Reduce Marketing Costs

“Only 20 percent of the Heineken’s campaign’s ‘ad impressions’—ads that appear on a computer or smartphone screen—were even seen by actual people.” https://www.bloomberg.com/features/2015-click-fraud/

“Procter & Gamble Co. said that its move to cut more than $100 million in digital marketing spend in the June quarter …

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The Secret of Highly Persuasive Advisors

Being a “Trusted Advisor” Requires a Little Nudge….

A trusted business advisor does more than “answer questions,” he/she takes the initiative to communicate best practices clearly, and effectively prompts the client to action. This includes removing misperceptions and unrealistic expectations that hinder healthy growth.

CPAs, …

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The Specialty Tax Credit Equation – Past, Present and Future

Are you getting yours?

After observing hundreds of mid-size companies I’ve noticed they ALL have one important thing in common – they do not use all the tax credits and tax savings strategies they could.

In 100% of the cases, each company, including those that …

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Generalist or Specialist? And why it matters….

Everyone knows more than you

        …about something.

It’s just as true that you know or can do something better than others. In business the ability to import and apply that extra knowledge or unique experience is what creates greater wealth and value.

If people …